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Few people expected the Oscars so suddenly to deprive the generative AI of a chance of success.
Hollywood is increasingly bordering human work and generative technologies. The American Film Academy has updated the Oscars and actually closed the way for artificial intelligence to wins in two most notable nominations - acting categories and scripts.
The Academy of Motion Picture Arts and Sciences announced new requirements for films on Friday. Now only the roles indicated in the legal credits of the paintings and clearly performed by people with their consent will be able to claim acting awards. For scripts, the wording has become no less direct - the work must be written by a person, otherwise the film will not be able to participate in the corresponding nomination.
The decision came amid growing debates around generative AI in the movies. In recent months, companies working with such technologies have promoted AI artists, including Tilly Norwood, as a possible future for the industry. An additional wave of discussions was caused by information about the film, where with the help of generative AI they are going to recreate the game of the late Val Kilmer.
The new rules do not prohibit studios from using generative AI when making films. However, the Academy has made it clear that such work will not be recognized in the categories where acting and the authorship of the script are evaluated. At the time of publication, separate requirements for other directions, including visual effects, costumes and music, the Academy did not fix.
In addition to restrictions for AI, other changes have appeared in the rules. Actors will now be able to nominate an Oscar for several roles in the same category. International films will be listed as nominees for the paintings themselves, and not the countries or regions from which they are presented.
Hollywood is increasingly bordering human work and generative technologies. The American Film Academy has updated the Oscars and actually closed the way for artificial intelligence to wins in two most notable nominations - acting categories and scripts.
The Academy of Motion Picture Arts and Sciences announced new requirements for films on Friday. Now only the roles indicated in the legal credits of the paintings and clearly performed by people with their consent will be able to claim acting awards. For scripts, the wording has become no less direct - the work must be written by a person, otherwise the film will not be able to participate in the corresponding nomination.
The decision came amid growing debates around generative AI in the movies. In recent months, companies working with such technologies have promoted AI artists, including Tilly Norwood, as a possible future for the industry. An additional wave of discussions was caused by information about the film, where with the help of generative AI they are going to recreate the game of the late Val Kilmer.
The new rules do not prohibit studios from using generative AI when making films. However, the Academy has made it clear that such work will not be recognized in the categories where acting and the authorship of the script are evaluated. At the time of publication, separate requirements for other directions, including visual effects, costumes and music, the Academy did not fix.
In addition to restrictions for AI, other changes have appeared in the rules. Actors will now be able to nominate an Oscar for several roles in the same category. International films will be listed as nominees for the paintings themselves, and not the countries or regions from which they are presented.
